. Bell telephone magazine . cial and social re-search firm based in New York. Since the findings of the initialCorporate Priorities Study havebeen reported to the Bell Systemstop management, they have evokedconsiderable interest from article will attempt to acquaintBell System managers generallywith the way the Bell System in-terprets some of the Studys majorconclusions, so that they can reachtheir own judgments as to how suchconclusions fit into their work andresponsibilities. The concept of the Study is tomatch the views of the general pub-lic with those of different leader-ship


. Bell telephone magazine . cial and social re-search firm based in New York. Since the findings of the initialCorporate Priorities Study havebeen reported to the Bell Systemstop management, they have evokedconsiderable interest from article will attempt to acquaintBell System managers generallywith the way the Bell System in-terprets some of the Studys majorconclusions, so that they can reachtheir own judgments as to how suchconclusions fit into their work andresponsibilities. The concept of the Study is tomatch the views of the general pub-lic with those of different leader-ship groups in this country so thatit will be easier to determine justwhich social issues a businessmanshould consider as an essential partof doing business in todays this end, 2500 intensive per-sonal interviews were conductedamong cross sections of the generalpublic, and of leadership groups infederal and state government, na-tional and activist organizationsand the investment community. Before the work was begun, the. ar inology


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Keywords: ., bookauthoramerican, bookcentury1900, bookdecade1920, bookyear1922