Hardware merchandising January-March 1911 . of your neighborhood. When you identifyyour store with the GILLETTE, by advertis-ing in your local paper, by getting your GIL-LETTE signs out and up, by arranging at-tractive window and counter displays, you are preparing for business that is sure to come to you,at a sure profit—not working to build up a trade whoso foundation can be knocked out at thewhim of any price-cutter. Because the GILLETTE is the best razor made, and the best advertised—because GILLETTEprofits are substantial and sure—because the trade in GILLETTE blades amounts to a tidyannu
Hardware merchandising January-March 1911 . of your neighborhood. When you identifyyour store with the GILLETTE, by advertis-ing in your local paper, by getting your GIL-LETTE signs out and up, by arranging at-tractive window and counter displays, you are preparing for business that is sure to come to you,at a sure profit—not working to build up a trade whoso foundation can be knocked out at thewhim of any price-cutter. Because the GILLETTE is the best razor made, and the best advertised—because GILLETTEprofits are substantial and sure—because the trade in GILLETTE blades amounts to a tidyannuity and offers a valuable means of keeping in touch with customers—your trade in GIL-LETTES has a value and a permanency which does not attach to other specialties. The Gillette Safety Razor Co. of Canada, Limited Office and Factory: 63 St. Alexander Street, MONTREAL Offices In NEW YORK (Times Building), CHICAGO (Stock Exchange Building, LONDON, ENGLAND, and SHANGHAI, CHINA Factories in Montreal, Boston, Leicester, Berlin and Paris. HARDWARE AND METAL Why Not Sell the BEST Fence? When you sell a fence your customer holds you re-sponsible for its quality—not the maker. So why notsell the fence that will satisfy your customers andbring them back for more ? Read what some dealershave to say about the Peerless Fence *$!£• There is no fault to find with your fence,the fencing I put up four years ago is justas good as the day I put it up, showing nosign of rust and giving good satisfaction. Itis an A No. 1 Fence. The PEERLESS aroundhere stands the test better than any othermake that I have seen.—John Mason, SpringBrook. I have been well pleased with all thewire I have received from you. My cus-tomers are all highly pleased with all thePEERLESS fencing they have receivedfrom me, and although opposition is verystrong in the community, PEERLESSFencing is taking the lead.—Wm. F. Mills,Wheatley. I must honestly confess I have foundTEERLESS Feucing, once stretched, per-fec
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