Advertising and selling : principles of appeal and response . In our $35. overcoat everypenny is a wise Invest-ment. Every dollar of the $ work for your benefit. If youre tired of conven-tional styles and colors comeand see these quaint patternsand tones—shape and cutequally new. For the conservative cus-tomer--everything dignified. Prices from $15 to $40. New Neckwear to har-monize with the color of 0( Uie three leading New Yorkand LoDdOQ overcoats tor theFall this cut gives a geaeral idea-to get the exact idea come idand try *cm on. Certainly some of these coatsare extre
Advertising and selling : principles of appeal and response . In our $35. overcoat everypenny is a wise Invest-ment. Every dollar of the $ work for your benefit. If youre tired of conven-tional styles and colors comeand see these quaint patternsand tones—shape and cutequally new. For the conservative cus-tomer--everything dignified. Prices from $15 to $40. New Neckwear to har-monize with the color of 0( Uie three leading New Yorkand LoDdOQ overcoats tor theFall this cut gives a geaeral idea-to get the exact idea come idand try *cm on. Certainly some of these coatsare extreme—very ultra radical-*plus, and let it go at that. They are only for those whoappreciate the very newestfashion. For the man of quiet tasteeverything io correct conserva-tive lines. Overcoats $— to $-- Suits S-- to S Our New York Resident Buyersent in a few new and odd Persiandesigns in necitwear. The Conventional have frequently carried on advertising campaignsbased on the novelty incentive, introducing un-heard-of specialties and stunts into the , politicians, purveyors of foodstuffs,publishers, clothiers, dealers in every commodityexcept perhaps large staple products, machinery, 94 INTEREST INCENTIVES etc., use this incentive to advantage. The elementof novelty attracts the attention initially, and, ifthe thing is sufficiently curious, the observer islikely to keep his attention fixed un
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Keywords: ., bookcentury1900, bookdecade1910, bookpublishernewyo, bookyear1913
