Hardware merchandising (January-June 1902) . WHY The TUERK ENGINE is the best Gas and GasolineEngine Made. WRITE FOR PARTICULARS. Tell us what you wish to run, then we will inform you how you can run your machinery economi-cally and get the best at ordinary prices, and on TAKEN FROM PHOTO OF 4 H. P. (Patented) easy terms. Tuerk Iron Works,. FROM PHOTO OF 3 H. P.(Patented) Berlin, Ont, Canada. 132 CANADIAN HARDWARE AND METAL THE ADVERTISING ARENA. Illustrated Advertising. IT is pretty generally conceded that illus-trations are essential to the business ofadvertising, remarks an exchange. Anillu
Hardware merchandising (January-June 1902) . WHY The TUERK ENGINE is the best Gas and GasolineEngine Made. WRITE FOR PARTICULARS. Tell us what you wish to run, then we will inform you how you can run your machinery economi-cally and get the best at ordinary prices, and on TAKEN FROM PHOTO OF 4 H. P. (Patented) easy terms. Tuerk Iron Works,. FROM PHOTO OF 3 H. P.(Patented) Berlin, Ont, Canada. 132 CANADIAN HARDWARE AND METAL THE ADVERTISING ARENA. Illustrated Advertising. IT is pretty generally conceded that illus-trations are essential to the business ofadvertising, remarks an exchange. Anillustration when used in accordancewith the meaning of the word conveys anidea to the mind of the prospective pur-chaser much quicker than would a simpletype argument But the trouble with muchof our illustrated advertising of the presenttime is that it does not illustrate. The meaning of the word illustrate isto make plain—to simplify, and unless theillustration embodies this meaning, it wouldbe far better for the advertiser to dependaltogether on plain type. The main purpose of the illustration isto convince the reader that the article offer-ed possesses merit. This is the main pur-pose. However, there are advertisers whothink that pictures are used solely to at-tract attention, and believing this, theywrite their copy to fit the pi
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Keywords: ., bookcentury1900, bookdecade1900, booksubjectimpleme, bookyear1902
