. Better fruit. Fruit-culture. Page i8 less country, or when blizzards block the milk trains to our cities. Even more important is the fact that through canning the plenteous fruits and vegetables of harvest seasons; the great catches from our fishing banks <liiring spring, summer and fall; the juicy meat of the grazing season and the flood of summer milk can be held over for winter use when production is interrupted or lessened. In addition to feeding our own popu- lation, Frank Gerber, of P'remont, Michigan, president of the National Canners' Association, feels that there will be a tremen
. Better fruit. Fruit-culture. Page i8 less country, or when blizzards block the milk trains to our cities. Even more important is the fact that through canning the plenteous fruits and vegetables of harvest seasons; the great catches from our fishing banks <liiring spring, summer and fall; the juicy meat of the grazing season and the flood of summer milk can be held over for winter use when production is interrupted or lessened. In addition to feeding our own popu- lation, Frank Gerber, of P'remont, Michigan, president of the National Canners' Association, feels that there will be a tremendous demand from all parts of the world for American perish- BETTER FRUIT able foods. Much of this demand Mr. Gerber believes can be supplied only if the canning industry exercises every effort to put under seal all fruit and vegetables not needed for immediate consumption. Joining with the National Canners' Association in this convention were the National Canned Foods and Dried Fruit Brokers' Association, and the Canning Machinery and Supplies Association. Coincident with the opening of the sec- ond century of the canning industry is the campaign of education and advertis- ing, and the extension of the voluntary inspection service. Uplift in Methods, Slogan of Fruit Jobbers THE annual convention of the West- ern Fruit Jobbers, held at San Fran- cisco during the past month resulted in one of the largest gatherings in the his- tory of the organization, the registra- tion totaling over 2600. Many men prominent in all lines of the fruit indus- try were present and the proceedings showed an earnest desire to institute better methods of buying, handling and distributing. It was the concensus of opinion at the convention that methods should be adopted providing for wider publicity in keeping both the producer and consumer informed on the affairs of the jobbers and to show the public generally that the business was con- ducted on a fair and legitimate basis instead of by dishonest met
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