. Hardware merchandising March-June 1919. at up all the profits, but allthe profits on our other business as sell for cash and find that it is thebest plan. Store display is regarded by this firmas a most important part of merchan-dising. Seasonable lines are kept rightup at the front of the store, and all thestock is kept clean and in good is changed around frequently. You cant let the people see too muchof your stock, said Mr. Cawker. Bykeeping the goods out where people cansee them, we sell a lot more than wecould in any other way. The goods sellthemselves. People come in p
. Hardware merchandising March-June 1919. at up all the profits, but allthe profits on our other business as sell for cash and find that it is thebest plan. Store display is regarded by this firmas a most important part of merchan-dising. Seasonable lines are kept rightup at the front of the store, and all thestock is kept clean and in good is changed around frequently. You cant let the people see too muchof your stock, said Mr. Cawker. Bykeeping the goods out where people cansee them, we sell a lot more than wecould in any other way. The goods sellthemselves. People come in perhapsonly intending to buy a can of paint andbrush, while going through the store,they see half a dozen other things theyknow they need, but which they wouldhave forgotten had they not seen thegoods right out before them. Like Good Goods Mr. Cawker finds that people ingeneral, are showing a decided ten-dency to want only goods of have no objection to paying a littlemore, he says, provided they are satis-Continued on page 76. Display of brushes recently made in Cawker Bros., Toronto, store. May 10. 1919 HARDWARE AND METAL—Advertising Section 75
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