Shakspere to Sheridan; a book about the theatre of yesterday and to-day . tising Theatrical advertising is as old as the theatre itself—and naturally so, for what institution has greater need ofkeeping the public informed of what it is doing? Everyone is familiar with the methods used to-day to conveyand adorn the necessary information, for the billboard,the newspaper, and the magazine are always with times had simpler ways, to be sure, but it is sur-prising to observe how closely they approximated someof the most effective advertising devices of to-day. Tolook at the old and the ne
Shakspere to Sheridan; a book about the theatre of yesterday and to-day . tising Theatrical advertising is as old as the theatre itself—and naturally so, for what institution has greater need ofkeeping the public informed of what it is doing? Everyone is familiar with the methods used to-day to conveyand adorn the necessary information, for the billboard,the newspaper, and the magazine are always with times had simpler ways, to be sure, but it is sur-prising to observe how closely they approximated someof the most effective advertising devices of to-day. Tolook at the old and the new side by side is to become con-firmed in the conviction that there is nothing new underthe footlights — or in their immediate it be granted at once that the Elizabethans did notpost the names of their stars in great electric letters overtheir playhouse doors, nor yet print them in great inkyletters in the daily press. They had neither stars norelectric light nor a daily press, except that which supplied > The Taste oj the Town, 1731, pp. /Jeltvrrfn^f I/ay Ivlls /// f//r fo/znlry. Mv fm Ann/^zranr^,no// ff/\ //on, /; ffdmuf fJt/Cira/ rrini e of Drritnark.
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Keywords: ., bookcentury1900, bookdecade1920, bookpublisheretcet, bookyear1922
