Fairchild's rapid letterer and show-card maker, commercial alphabet construction with brush or pen . FA/RCH LD Co. Our first ticket has no border and shows another methodfor utilizing text letters. The card with a rose should have a gold edge line orshould match the color of the flower. The daisy ticket would look well with a solid yellow orgold border. The last card can have the border ruled in violet or goldwith an ordinary stub pen and, by crossing the corners, mak-ing a neat panel. The position of the flowers and the style of ruling maybe changed to suit your fancy, but unless you are an e
Fairchild's rapid letterer and show-card maker, commercial alphabet construction with brush or pen . FA/RCH LD Co. Our first ticket has no border and shows another methodfor utilizing text letters. The card with a rose should have a gold edge line orshould match the color of the flower. The daisy ticket would look well with a solid yellow orgold border. The last card can have the border ruled in violet or goldwith an ordinary stub pen and, by crossing the corners, mak-ing a neat panel. The position of the flowers and the style of ruling maybe changed to suit your fancy, but unless you are an expert. in making scrolls, you should confine yourself to plain, neatborders, which always look refined. The appearance of allof these tickets is greatly enriched if you use cards with agold bevel edge. Most beginners commit the serious error oftrying to write freakish, fancy letters and numbers, but youshould strive always to make your characters plain on pricecards, so that the possible customer, who momentarily looksinto your window, can quickly grasp the price (at least). Embossed flowers, which can be bought in sheets at mosttoy or stationery stores, can also be used to good advantage. appearing less refined, however, than the hand-painted tickets,which are rather expensive. Another method which is beingexploited by some of the card trade is to emboss beveled cardsand large panels with flowers in white and then paintingthese by hand or with an air-brush. Still another and mostexpensive and difficult method is to use plastic effects, whichare made of a composition and in a manner that we
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Keywords: ., bookcentury1900, bookdecade1910, booksubjectlettering, bookyear19