. Florists' review [microform]. Floriculture. 12 Th^ Florists' Review Sbpteubeb 23^ 1916. ^ "DROPS EVERYTHING ELSE" s^ CSrimt^rB of fi^roratiop C^rprna IfU yipau, SmMutaaw HOI 1120 &t0t Waal^n^ton Catt? (fortnantMini. Piriladrlfilfta. September 17, 1915. Florists' Publlshlne Co., 508 So. DesLTborn St., ' Chicago, 111. Gentlemen:- Allow us to remark that we think you are wide awake and always on the alert, ;]u8t as your weekly magazine^ proves. The Review has a certain magnetic quality that causes people in the trade to drop everything else as soon as The Review makes its appearan
. Florists' review [microform]. Floriculture. 12 Th^ Florists' Review Sbpteubeb 23^ 1916. ^ "DROPS EVERYTHING ELSE" s^ CSrimt^rB of fi^roratiop C^rprna IfU yipau, SmMutaaw HOI 1120 &t0t Waal^n^ton Catt? (fortnantMini. Piriladrlfilfta. September 17, 1915. Florists' Publlshlne Co., 508 So. DesLTborn St., ' Chicago, 111. Gentlemen:- Allow us to remark that we think you are wide awake and always on the alert, ;]u8t as your weekly magazine^ proves. The Review has a certain magnetic quality that causes people in the trade to drop everything else as soon as The Review makes its appearance. Something will be wrong if ever it fails to arrive of a Saturday. We axe enclosing some advertisements which we shall be glad to have you print until we notify you to stop. Yours very the moment unusually busy with other matters, the paper still penetrates to every corner of the globe in which there is an interest in the doings of the trade in America. The policy of The Review never has been to charge "what the traffic will bear"—instead, it has been the aim to hold its rates as low as can consist- ently be done; to see how much, in- stead of how little, can be given for the money. The idea is, first, to bring the paper within the reach of all who care to read, and, second, to give such good value that everyone will want it. Wbat a Dollar Buys. Just what a dollar has procured, spent for a year's subscription to The Review, not many, probably, have stopped to consider. The picture on the preceding page shows the fifty-two weekly issues printed since the up-to- date magazine binding was adopted, stacked one on top of another. Beside them stands a foot rule. You will recog- nize the light-colored copies as the pe- riodical special numbers. When this pile of papers was put on the scales it was found to weigh thirty-six pounds and three ounces. A foot of papers weigh- ing over thirty-six pounds for a dollar! The 12,000 copies of each edition printed in the ye
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
