Poultry fancier . By S. P. Porter-. N the rearing and selling of purebred poultry good stock and effec-tive advertising go hand in handand neither can get along withoutthe other, for, no matter how finestock a breeder has raised if theyare not properly advertised hiswork has been for naught. Wesay proper and effective advertis-ing, now what is it?—there aremany thousands of dollars sunkin advertising each year that avail-ith nothing for several reasons, cheif among which arethe following: First—Poorly worded and arrangedadvertisement. Second—-Making such extravagantclaims that the reader sets
Poultry fancier . By S. P. Porter-. N the rearing and selling of purebred poultry good stock and effec-tive advertising go hand in handand neither can get along withoutthe other, for, no matter how finestock a breeder has raised if theyare not properly advertised hiswork has been for naught. Wesay proper and effective advertis-ing, now what is it?—there aremany thousands of dollars sunkin advertising each year that avail-ith nothing for several reasons, cheif among which arethe following: First—Poorly worded and arrangedadvertisement. Second—-Making such extravagantclaims that the reader sets you down at once as a fraudThird—Advertising fine breeding and show birds of avariety of which you are not familiar enough with toknow yourself whether they are good or not. Fourth—Using papers that circulate among the wrong class ofpeople. Fifth—Using papers that have more adver-tising than reading matter. Sixth—The use of poorstationary and circulars, etc., we could sight many morecauses of failure but space will no
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Keywords: ., bookcentury1900, bookdecade1910, booksubjectpoultry, bookyear1912
