. Journal of electricity. cept at Shanghai. In addition to Canton, electric-power plants havebeen installed in many other cities and towns of thisProvince and of the neighboring Province ofKwangsi. The present enhanced prices of keroseneare greatly adding to the number of electric-lightpatrons, and insure good prospects for these ven-tures. The electrical equipment of the installationswas purchased for the most part in the UnitedStates, while the engines came from England. The subject of future power development in allparts of China is a question of vital interest to thefuture growth of the re


. Journal of electricity. cept at Shanghai. In addition to Canton, electric-power plants havebeen installed in many other cities and towns of thisProvince and of the neighboring Province ofKwangsi. The present enhanced prices of keroseneare greatly adding to the number of electric-lightpatrons, and insure good prospects for these ven-tures. The electrical equipment of the installationswas purchased for the most part in the UnitedStates, while the engines came from England. The subject of future power development in allparts of China is a question of vital interest to thefuture growth of the republic. Native coal fieldsare known to exist in many sections of China butthe prolific water powers of the great interior pos-sess such untold possibilities for future developmentthat other sources of power generation fade into in-significance in comparison. 624 JOURNAL OF ELECTRICITY [Vol. 40—No. 12 WITH BUSINESS BUILDINGSELLING IDEASDISPLAY THE ELECTRICALCONTRACTOR AND DEALER CONSTRUCTION KINKS COST KEEPING ESTIMATING. There are times whena very little thing may-seem worth all you pos-sess. ODDS AND ENDS OF SELLING PSYCHOLOGY—THE GENUINE BARGAIN BY H. A. LEMMON (The principle of the genuine bargain is at thebottom of all sales—that is, you always sell yourcustomer what he thinks he wants more than themoney he parts with. A realization of this principleshould determine the effectiveness of author of this entertaining article is sales-manager of the Truckee River Western ElectricCompany of Reno, Nevada and a specialist in adver-tising matters.—The Editor.) SAU traded his birthright fora square meal. He was wearyand hungry. He probably fullyappreciated the value of hisprospective property rights;but at the time his mind wasso influenced by pressingnecessities that the birthrightdwindled in perspective untilits value, compared with thatof a dish of breakfast food,sank into Jacob selected thepsychological moment to putover the swindle


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Keywords: ., bookcentury1900, bookdecade1910, bookidjo, booksubjectelectricity