The literary digest . ts motor would inspire a whole seasons adver-tising campaign. A slogan might be vvrittenabout its beauty. Economy of fuel, lubrication and tires, wouldappeal to others. Then there is the pride of ownership that itawakens. It has dignity that comes from powerand poise. And you would not overlook thefact that it will retain its smoothness and flex-ibility and [^quietness throughout long hardservice. Just one point more: That is its lightness andlow cost and with it richness of detail and re-finement. You will surely say nice thingsabout that. We Are Not Asking You to Buy No
The literary digest . ts motor would inspire a whole seasons adver-tising campaign. A slogan might be vvrittenabout its beauty. Economy of fuel, lubrication and tires, wouldappeal to others. Then there is the pride of ownership that itawakens. It has dignity that comes from powerand poise. And you would not overlook thefact that it will retain its smoothness and flex-ibility and [^quietness throughout long hardservice. Just one point more: That is its lightness andlow cost and with it richness of detail and re-finement. You will surely say nice thingsabout that. We Are Not Asking You to Buy Now We Want You to Know the Essex Only a few cars are available for each first ones will be so distributed as to revealtheir qualities to the greatest number of are to prepare the way for the bigger pro-duction which is to follow. When you see thenewspaper announcement of your dealer, go lookat the Essex and then tell your impressions toyour friends. 76 The Literary Digest for January 18, 1919.
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