Hardware merchandising October-December 1910 . stmas goods early. when the stores arent jammed fullof people theyll have a better chanceto look around ; that when the clerksarent harassed to death theyll get bet-ter service ; that before the stock is de-pleted is the time to secure the bestchoice of goods. When you talk suchthings as these—things to the custom-ers own advantage—you wont need toweep over the overworked clerk, andappeal to the customers humanity. Then you have your steadv know them. Theyre probablydown on a carefully compiled mailinglist. Get up a nea
Hardware merchandising October-December 1910 . stmas goods early. when the stores arent jammed fullof people theyll have a better chanceto look around ; that when the clerksarent harassed to death theyll get bet-ter service ; that before the stock is de-pleted is the time to secure the bestchoice of goods. When you talk suchthings as these—things to the custom-ers own advantage—you wont need toweep over the overworked clerk, andappeal to the customers humanity. Then you have your steadv know them. Theyre probablydown on a carefully compiled mailinglist. Get up a neat little circular letterand talk Christmas to these peoplethrough the mails. Tell them why theyshould buy early. Tell them also somenice, appropriate things to buy for him,for her, for them, for the relatives, andfor the people-in-law. Start thesesteady customers of yours to thinkChristmas early ; and, ten to one,theyll do their Christmas buying early,not merely because its a matter ofhumanity, but because its a matter ofbusiness as Prepare Now for the Rush of Holiday Trade,41 HARDWARE AND METAL CANADIAN METAL MARKETS See Itemized Market Quotations on Page 66. MARKETS IN BRIEF. 2c —2c advance. MONTREAL. Nov. 11.—A 2e advance in tin marksthe local metal situation this week. Thehull operators in London withstandingthe lack of legitimate consumption andthe absence of inquiries on Americanaccount have been maintaining thesqueeze which is now getting to recordlengths for tin manipulation. It wasonly natural that local figures shouldshow corresponding stiffness with prim-ary figures. There is not apparently alot of tin being held, and merchants areholding well to prices. Copper is un-changed, although it would not be a sur-prise to the market if prices went up ina short time. There is a very confidentfeeling as to the future, despite the factthat producers statistics showed thatproduction has not been checked. Spel-ter is very firm but
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