. Florists' review [microform]. Floriculture. The splendid business done for Thanksgiving, exceeding the most sanguine expectations, has raised great anticipations as to the Christmas DMITTEDLY the most uncertain of the special flower days, Christmas has seemed more hazard- ous than usual this year, but the tremendous demand that flooded down upon the trade in the forty-eight hours of the Thanksgiving season has been accepted as an indication that the Christmas rush of 1916 will break all records for our business. The result is that hesitation has been cast aside and even the most con
. Florists' review [microform]. Floriculture. The splendid business done for Thanksgiving, exceeding the most sanguine expectations, has raised great anticipations as to the Christmas DMITTEDLY the most uncertain of the special flower days, Christmas has seemed more hazard- ous than usual this year, but the tremendous demand that flooded down upon the trade in the forty-eight hours of the Thanksgiving season has been accepted as an indication that the Christmas rush of 1916 will break all records for our business. The result is that hesitation has been cast aside and even the most conserva- tive are stocking up for banner business. Stores are being filled with a great variety of accessories, plants are being hunted with avidity, and cut flowers are being ordered with enthusiasm—extra clerks are being engaged, delivery systems planned and advertising is receiving atten- tion, something quite unusual in this business, as florists have found it difficult to break the habit of awaiting fortune's favors without offering special invitation. The reason that Christmas has earned the reputation of being the most uncertain of special flower days is found in the fact that at other times public attention is centered on only one or two other articles of merchandise—clothes at Easter, valentines and candy for February 14, food at Thanksgiving —while at Christmas flowers are compelled to compete for favor with every other con- ceivable line of mer- chandise. For Memo- rial day. Mothers' day and AH Saints' day flowers still are with- out active competition, but can you suggest any article so foolish that someone does not recommend, and many accept, it as the finest kind of Christmas gift? The Business Grows. While the public's purchases increase many fold at Christ- inas, no man can fore- < ist with certainty the "'irection of the de- ' and. We have this much '•1 our favor, however, f 'at with the increase ^; wealth, leisure and ' e fi n e m e n t in ^his '
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
