. The Street railway journal . one affected by the park,and as a result we were favored with several parties that fastidious. Holler skating the more general forms of advertising for patronage. In general, my principle is to present concisely in an at-tractive and novel way what you have to offer, bearing inmind that the average reader is not going to wade througha mess of uninteresting matter but wants to see it all at aglance. Make it as personal as you can by a liberal use of APHRODITE-IDE FOR LIFE. Pay To FlTCHBURC, Aug. 13-18, 1906. Whalom National Bank The General Public Aphrodite


. The Street railway journal . one affected by the park,and as a result we were favored with several parties that fastidious. Holler skating the more general forms of advertising for patronage. In general, my principle is to present concisely in an at-tractive and novel way what you have to offer, bearing inmind that the average reader is not going to wade througha mess of uninteresting matter but wants to see it all at aglance. Make it as personal as you can by a liberal use of APHRODITE-IDE FOR LIFE. Pay To FlTCHBURC, Aug. 13-18, 1906. Whalom National Bank The General Public Aphrodite and The Slide For Life No. 1M6 3. & £. St. Railway Co. ONE OF THE NOVEL ADVERTISEMENTS catchy personal phrases such as You and Yours, and thusappealing to them from the start. You cannot sell goodswithout advertising and letting the people know what youhave, and it is just the same with summer parks. You mustcontinually keep before the public eye, never breaking faitheither in your advertisements or readers by flights of. WOOD DISCS FOR RR< iTKCTI KG ARMATURE WINDINGS imagination on your attractions,fact, and the rest is easy. Keep within the bounds of into consideration the vaidollars? and bants sAia!holds the situation mil : and is played sand dollars has been Installed years of persist. night and be aooorded a hearty woloome i ■ITCHBURG & :. :RK . FACSIMILE OF LETTER SENT TO SOLICIT EXCURSIONPARTIES would not have been reached in any other way. The lettercontains facts, not fancies, sets forth the advantages of goingto Whalom Park, and in fact is concise and truthful. It wasaimed to appeal in a personal way so that those reading itwould be impressed more favorably, perhaps, than through A METHOD OF AVOIDING SHORT CIRCUITEDARMATURE COILS The practice of rolling armatures around on wood or con-crete floors it is safe to say results in far more damage tothe windings than a few precautionary measures would the shops of the Indianapolis & Northwestern Tractio


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Keywords: ., bookcentury1800, bookdecade1880, booksubjectstreetr, bookyear1884