The chemist and druggist [electronic resource] . led products areparticularly strong withmothers, especially thosewith children under the ageof six drawn to naturalproducts as opposed togiving their childrendrugs. Display Karvol In the year to April, sales ofKarvol were 10 per cent overand above last years figures,say manufacturers CrookesHealthcare. Following aminor change to theproducts formulation, theproduct is now classed as aGSL medicine. Andrew Porstmouth,senior product manager atCrookes, believes that whenKarvol was a Pharmacymedicine it operated at adisadvantage because it couldnot be
The chemist and druggist [electronic resource] . led products areparticularly strong withmothers, especially thosewith children under the ageof six drawn to naturalproducts as opposed togiving their childrendrugs. Display Karvol In the year to April, sales ofKarvol were 10 per cent overand above last years figures,say manufacturers CrookesHealthcare. Following aminor change to theproducts formulation, theproduct is now classed as aGSL medicine. Andrew Porstmouth,senior product manager atCrookes, believes that whenKarvol was a Pharmacymedicine it operated at adisadvantage because it couldnot be displayed prominentlywith competitior brands. Thishas now changed and thecompany plans product trial,improved packs and targetedadvertising support for thecoming season. However, there is littleevidence that pharmacistshave rushed out and movedKarvol to the GSL shelves,particularly in independentpharmacies, says MrPortsmouth. Crookes hopethis will change, particularlyas they are investing moneyin TV support this Winteraimed at increasing brand. awareness and rate of sale. During the first month ofTV campaign last year, salesof Karvol increased by asmuch as 27 per cent year onyear, he says. This Winter,Karvol will be on TV from thelast week in Decemberthrough to the end ofFebruary. Advertising doeswork and retailers should beaware of it as an effectivesupport to their efforts atpoint of sale, says MrPortsmouth. Dual siting, in a retailenvironment, is a ploy themultiples have learned toexploit but which smallerchains or independents haveyet to take up. A trial withKarvol in a small multipleshowed that dual siting onthe babycare fixture resultedin a 75 per cent increase insales of Karvol 10s. Although the market ismature there is a phenomenalpotential for increased salesto be gained by takingadvantage of consumerdynamics and changingpurchasing patterns, saysMr Portsmouth. DisplayingGSL brands where trieconsumer can self-select isparticularly important. A new player This year Karv
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Keywords: ., bookcentury1800, bookdecade185, booksubjectpharmacy, bookyear1859
