. The Saturday evening post. en we tackled ShavingCream, applying the same principle ofincreased size. We found that one big empty tubecost a lot less than two small tubes. Itcost less to fill and package the bigtube than the two small tubes. Theseeconomies made it possible to give youa lot more cream, in proportion to theprice, than you formerly got in the old35 cent size. Probably at first some men cringeda little at paying 50 cents, even thoughthe tube was larger. But I doubt ifanyone quit for that reason, becauseour business has more than doubled inthe last year. Men dont give, up anything
. The Saturday evening post. en we tackled ShavingCream, applying the same principle ofincreased size. We found that one big empty tubecost a lot less than two small tubes. Itcost less to fill and package the bigtube than the two small tubes. Theseeconomies made it possible to give youa lot more cream, in proportion to theprice, than you formerly got in the old35 cent size. Probably at first some men cringeda little at paying 50 cents, even thoughthe tube was larger. But I doubt ifanyone quit for that reason, becauseour business has more than doubled inthe last year. Men dont give, up anything thatmeans so much to them as MennenShaving Cream just because of 15cents, especially when they find thatthe fluctuation is in their favor. Anyway, this lengthy explanationseems rather foolish when you con-sider that one magic mask of Mennenlather costs less than half a cent. Why not send 15 cents for my dem-onstrator tube and learn what a realshave feels like ? Mennen Salesman V# Th<5 M^nn^n ^omPdrtYn*wflRK. 56 THE SATURDAY EVENING POST December 4,1920
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