. Christian herald. First:tiitc formodiste. Second:thoritv on Your substi-an expensive Your au-all matters of style in dress. Third: Your guidein all questions of dresseconomy. The style of your garmentcomes more from 3^ourknowledge of how to makeand wear it than from themoney spent on it. TheCriterion of Fashion givesyou the knowledge that youmust otherwise buy in themetropolitan centers at greatexpense. It thus enablesyou to have dresses that arestylish, becoming, appro-priate. Dress is the wholeplatform of The Criterion—selecting, making, wearing,repairing, taking care ofall your clothes. D


. Christian herald. First:tiitc formodiste. Second:thoritv on Your substi-an expensive Your au-all matters of style in dress. Third: Your guidein all questions of dresseconomy. The style of your garmentcomes more from 3^ourknowledge of how to makeand wear it than from themoney spent on it. TheCriterion of Fashion givesyou the knowledge that youmust otherwise buy in themetropolitan centers at greatexpense. It thus enablesyou to have dresses that arestylish, becoming, appro-priate. Dress is the wholeplatform of The Criterion—selecting, making, wearing,repairing, taking care ofall your clothes. Dress iswomans field, the right tolook well is her help in doing so is TheCriterion. Every page willsave you money. In addition to the featuresdescribed here, there aremany others in the firstissue. Every one will helpyou with your clothes. Criterion ^ Fashion. 9/ / The /* Criterion _^ of Fashion / 617 West 43d St. ♦* Please send The Criterion of Fashion (enclose 5 cents in stamps for first issue, or 50 cents for cntiie year). Name of dryfoods store THE CHRISTIAN HERALD, September 24, 1913 Page 87S EXTRA SPECIAL Standardlargains Satitfaclion Guaranteed or Your Money Back DOWN THE TIGRIS RIVER Continued from page 861


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