. Journal of electricity. entral station backed the campaign—as can be seen by the sign which encircles the office. vertising only, with great results. They started witha full page in both the local papers, and then cut itdown gradually to a three column, eight inch adver-tisement. This was kept up until September, and thentwo large ads were put in to stimulate the sales again. Before starting the campaign I called on all theelectrical contractor-dealers in Fresno and explainedthe campaign, and asked if I could place a samplemachine in their store, so that when they had a callfor a sweeper the
. Journal of electricity. entral station backed the campaign—as can be seen by the sign which encircles the office. vertising only, with great results. They started witha full page in both the local papers, and then cut itdown gradually to a three column, eight inch adver-tisement. This was kept up until September, and thentwo large ads were put in to stimulate the sales again. Before starting the campaign I called on all theelectrical contractor-dealers in Fresno and explainedthe campaign, and asked if I could place a samplemachine in their store, so that when they had a callfor a sweeper they could make the sale. These ma-chines were sold to the dealers at my cost. When westarted the campaign, all the electrical dealers dresseda window with the suction sweeper. Before starting the salesman out, he was given thenames and addresses of all the power company con- sumers, and these names were laid out in districts, sothe salesman could work the house-to-house systemand know the ladys name he was calling on. The. THE APPROACH TO CUSTOMER The power companys name appeared even on the car. Everythingabout the equipment was very neat—demonstrating carpet, sand,cotton batting, dust cloth and oil can being stowed away in thelittle grip. salesman would look for the number of a house, thencompare it with the number in his book, and in thisway he would find the ladys name. When appeared, the salesman would introduce him-self as a San Joaquin Light & Power Corporation rep-resentative, who was sent out to call on her and dem-ostrate the wonderful vacuum cleaner in whose inter-est the power company was putting on a campaign,and which they were selling for $ down and $ month. She would immediately let him in and givehim plenty of time to demonstrate his machine. All the power company consumers in Fresno werecalled on in this way. In the power company districtsoutside of Fresno, the power company district agentco-operated with us in every way possible. The re
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Keywords: ., bookcentury1900, bookdecade1910, bookidjo, booksubjectelectricity
