Label in respect of a beer consumer group - CAMRA : Campaign for Real Ale.

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A label used on bottle conditioned beers / ales to say that the product is real or live ale. The beer has been brewed and then added to the bottle with live yeast in order for the beer to condition and stay fresh - similar to cask conditioned beer / ale. CAMRA is a consumer group origination from the 1970's, championing for real beer rather than 'keg' beer which was described as being bland. The group now have over 100,000 members with real ale very much a driving force / product in the UK.

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Photo credit: © Malcolm McHugh / Alamy / Afripics
License: Licensed
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