General impressions of the country merchant . Farm Bureau Agent, and was told how it could be best put up forthe farmers needs. Not only did he sell a good quantity of formaldehyde, but this spring he doubled thesales of Sherwin-Williams paint (a brand well advertised in farm papers), and his farmtrade is increasing all the time. Mr. Dessert is alive to the value of advertised goods. He says he will sell any-thing for which there is a good demand. Furniture Dealers Do farmers buy good furniture? Well, 75% of our trade is with farmers, and itis our most important trade. A farmer and his wife ca
General impressions of the country merchant . Farm Bureau Agent, and was told how it could be best put up forthe farmers needs. Not only did he sell a good quantity of formaldehyde, but this spring he doubled thesales of Sherwin-Williams paint (a brand well advertised in farm papers), and his farmtrade is increasing all the time. Mr. Dessert is alive to the value of advertised goods. He says he will sell any-thing for which there is a good demand. Furniture Dealers Do farmers buy good furniture? Well, 75% of our trade is with farmers, and itis our most important trade. A farmer and his wife came in the other day andwanted a buffet. They bought the best we had in the store, took it right out totheir motor truck and carried it home. This is the comment of J. Froshley & Sons,in Angora (population 1194), in Erie County, of southwestern New York. Last fall we sold a farmer a solid mahogany dining room set, the best we had in thestore, and then a Victrola to match. We sell a lot of rugs to farmers wives; they buy cedar chests, Mr. George Dunn of Brockport, N. Y., is another enterprising merchant with an excellent farm trade. Mr. Dunn says that there is an ever-growing demand for kitchen cabinets and that last year he sold about twelve Hoosier Kitchen Cabinets to farm families. Mr. Dunn says, too, that he has a very good trade on Stearns & Foster mattresses and Foster Ideal Beds, the latter being a particularly good seller to farmers. 18
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