. The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction . When +bePlumberCom€5Bdck I—. Our interestingand instructivebook, Bath-rooms c( Char-acter, will aidyou in selectingtherightplumb-ing for Book-let TRENtOM POTT£:R\ COMPANY IMPERVJOCh/WA and JJ deal PoRCEtAlN Potteries corvip^r^Y •fc.^s .HU^SI Wfi-tO «-f Q=^fc+ THE TRENTOrJ POTTERIES CO. SILENT CLOSET 146 TYPOGRAPHY OF ADVERTISEMENTS idea of the copy with the heading and gives moreforce to the booklet.
. The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction . When +bePlumberCom€5Bdck I—. Our interestingand instructivebook, Bath-rooms c( Char-acter, will aidyou in selectingtherightplumb-ing for Book-let TRENtOM POTT£:R\ COMPANY IMPERVJOCh/WA and JJ deal PoRCEtAlN Potteries corvip^r^Y •fc.^s .HU^SI Wfi-tO «-f Q=^fc+ THE TRENTOrJ POTTERIES CO. SILENT CLOSET 146 TYPOGRAPHY OF ADVERTISEMENTS idea of the copy with the heading and gives moreforce to the booklet. It also allows the use ofproper margins between type and rules and givesus more room to use larger type. Fancy typefaces are difficult to read at best and the smallsizes are still more difficult w^hen not properlyleaded or spaced. CHAPTER VII PICTURES AND ENGRAVINGS The Forceful Educational style of advertise-ment is really a little story from real life and,therefore, a good picture should be used with thisstyle of advertisement whenever possible. Ithelps attract the reader and also makes the read-ing easier. Some advertisement stories are very far-fetched, and for that reason should be tr
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