Former Thailand's prime minister Thaksin Shinawatra (L) talks to Paetongtarn Shinawatra (R) at the Thailand Creative Content Agency (THACCA) SPLASH - Soft Power Forum 2024 event at Queen Sirikit National Convention Center (QSNCC). The Thai government set up the Thailand Creative Content Agency (Thacca) to work with private sectors to promote soft power further.

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