Hikifuda are advertising handbills that became popular in late 19th to early 20th century Japan. Showing the increasing sophistication of Japanese commerce, the handbills were produced to advertise a company or promote a product, and sometimes they were even used as wrapping paper. While hikifuda began to be produced as woodblock prints in the late 17th century, they witnessed a boom in the later 19th century when they were cheaply printed using colour lithography.

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Size: 5300px × 3727px
Photo credit: © Pictures From History / Alamy / Afripics
License: Licensed
Model Released: No

Keywords: 1868, 1868-1912, 1912, 20th, advert, advertisement, advertising, art, arts, asia, asian, century, commerce, deity, era, god, goddess, hikifuda, japan, japanese, kami, meiji, period, poster, propaganda, religion, shinto, shintoism, shintoist, trade