Pushing your business : a textbook of advertising; giving practical advice on advertising for banks, trust companies, safe deposit companies, investment brokers, real estate dealers, insurance agents and all interested in promoting their business by judicious advertising . An Emblem that ConnotesSomething. Emblem Chosen by Live Stock NationalBank, South Omaha, after a Prize Competition. Not the least advantage of using a good emblem in adver-tising is that the design serves as an eye-catcher, drawing attentionto an announcement that otherwise might escape the notice ofmany readers. HARMONY IN
Pushing your business : a textbook of advertising; giving practical advice on advertising for banks, trust companies, safe deposit companies, investment brokers, real estate dealers, insurance agents and all interested in promoting their business by judicious advertising . An Emblem that ConnotesSomething. Emblem Chosen by Live Stock NationalBank, South Omaha, after a Prize Competition. Not the least advantage of using a good emblem in adver-tising is that the design serves as an eye-catcher, drawing attentionto an announcement that otherwise might escape the notice ofmany readers. HARMONY IN STYLE. Do not use several different styles of type in one advertisement,and always remember that there is great strength in simplicity. Do not overlook the value of display obtained by the liberaluse of white space. It is always well in sending copy to the printer to make alayout similar to that shown on page Q. It help the printerto carry out accurately the idea you have in your mind and insuresa better looking advertisement. That is, in case you have studied THE TECHNICAL FOUNDATION. 1 the matter and know something about what you do want. Other-wise it is better to leave it to the judgment of the printer. Always ask to see proof. Otherwise you may be made to says
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Keywords: ., bookcentury1900, bookdecade1910, booksubjectadvertising, bookyear
