. Florists' review [microform]. Floriculture. RE a brief time has passed, the Yuletide, with its rush- ing, crushing waves of gift-buying persons, will be pouring in upon the flo- rists, just as it has charged down in years past. There will be the noise of the busy bargain hunters, the brilliant Christmas color- ing from post and balcony and the rapid transactions of buyer and seller. There also will be the engrossed spectators peering speculatively into alluring dis- play windows. And if we have been diligent pupils of experience, we shall be "there" ready to satisfy them. Prepare E
. Florists' review [microform]. Floriculture. RE a brief time has passed, the Yuletide, with its rush- ing, crushing waves of gift-buying persons, will be pouring in upon the flo- rists, just as it has charged down in years past. There will be the noise of the busy bargain hunters, the brilliant Christmas color- ing from post and balcony and the rapid transactions of buyer and seller. There also will be the engrossed spectators peering speculatively into alluring dis- play windows. And if we have been diligent pupils of experience, we shall be "there" ready to satisfy them. Prepare Early. For the florist Christmas arrives long before December 25. In fact, the time of preparation for the holiday is upon us now, and those florists sufficiently imag- inative to understand its presence, are busy making ready for selling stock in the rush immediately preceding Christ- mas proper. It is unnecessary to em- phasize that at this season our wares are important, and we all realize that Christmas for us spells '' campaign,'' an encounter that must be foreseen and foreplanned. Alert, we question: Will our ammunition—the cut flowers, the plants, the novelties—hold out against the public's attack? Will our weapons —our general system, our delivery facil- ities, our selling force—work smoothly under pressure, or will last-minute con- fusion defeat our own ends in the rush? How great will be the rush? Are we to meet the demand we anticipate? We have learned much from expe- rience. Many retailers found last year that their store space was too small to accommodate the buyers, and they are providing for increased space this year. If they cannot add more space, they are making provision for improved arrange- nient of stock and equipment. Perhaps many of us have found out, as did C. H. Frey, of Lincoln, Neb., that we did not have enough plants at rea- sonable rates. Mr. Frey found that plants and cut flowers in the medium grade bring more business in his terri- tory, mo
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
