"Darkie Tooth Paste" sold in China and other Asian countries since the early 1930s. This is the original packaging design. In the 1980s, Western public opinion caused Colgate-Palmolive to modify the man in the logo and to change the tooth paste's name slightly, to "Darlie" Tooth Paste. (see more in Description area) To see my related images, Search: Prestor vintage African dental
In the early 1930s, the owner of Hawley and Hazel Chemical Co., of Shanghai, and later Hong Kong, liked Vaudeville entertainer Al Jolson in Blackface. The owner thought that the image of clean, white teeth framed by a black face would be a great logo for his toothpaste product. This is his product, and it sold very well. Later, Colgate-Palmolive bought into Hawley and Hazel, and in the 1980s many folks in Western society objected to the Darkie name. Colgate-Palmolive changed the logo man's face to a less drastic caricature and changed the tooth paste's name to "Darlie" But this product still sells quite well in many Asian countries, where it is still labeled and sold as "Black Person Toothpaste (in Mandarin)" To see all my related images, Search: Prestor vintage dental African
Size: 7023px × 10715px
Photo credit: © Prestor Pictures LLC / Alamy / Afripics
License: Royalty Free
Model Released: No
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