The Canadian nurse . of com-munication it is possible to reach andinfluence many groups. The press canplay a vital role in the achievement oflocal nursing aims. Knowledge ofproper methods of deaUng with thepress is, therefore, an advantage whichnurses cannot afford to overlook. The problem of more effective utili-zation of the press was one of themajor topics of discussion at a ,Public Relations Committee meetingrecently. It was agreed that nursesmust leam to deal with the press onits own terms. What does this mean ? The interests of the press in nursingare not the same as a nurses or ado
The Canadian nurse . of com-munication it is possible to reach andinfluence many groups. The press canplay a vital role in the achievement oflocal nursing aims. Knowledge ofproper methods of deaUng with thepress is, therefore, an advantage whichnurses cannot afford to overlook. The problem of more effective utili-zation of the press was one of themajor topics of discussion at a ,Public Relations Committee meetingrecently. It was agreed that nursesmust leam to deal with the press onits own terms. What does this mean ? The interests of the press in nursingare not the same as a nurses or adoctors. Essentially, a newspapersaim is to interest its readers; a radiostation, to interest its listeners. Thefirst rule of dealing with the press,then, is to develop nursing informationin terms of the broad interest of news-paper readers and radio listeners. This is an important principle toremember. Although few nurses arcactively concerned with preparingnews releases or stories, many will be aM THS CANADIAN NURSE. lef NaturalizersFAMOUS NURSES SHOE CARPn THE CORRIDORS FOR YOU no slip, no gap, no pinch ever, heel-hugging, toe-free fit, easy flexibility cushiony-soft sole, looks good from every angle, quick-to-clean white elk **Tli« AcHv* — **Tli« NiifM* —wMt» Cush-N-Crvp* $•!• witli white Avon Nap Sole $ $
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Keywords: ., bookauthorcanadiannursesassocia, bookcentury1900, bookdecade1900
