. Florists' review [microform]. Floriculture. 36 The Florists^ Review OCTOBBR 20, 1921. (I Published every Thursday by The Florists* Publishino B00-Q60 Oaxton Building, 608 South Dearborn St., Chicago. Tel.,Wabaah819B. Registered cable address, Florrlew, Chicago. Entered aa second class matter Deo. , at the post-office at Ohl- cacro, under the Act of March Subscription price, $ a year. To Canada, $; to Europe. $ AdrertlslnK rates quoted on request. Only strictly trade ad* Tertlsinff accepted. RESULTS. We give them. You get them. We both have them. Grow goed
. Florists' review [microform]. Floriculture. 36 The Florists^ Review OCTOBBR 20, 1921. (I Published every Thursday by The Florists* Publishino B00-Q60 Oaxton Building, 608 South Dearborn St., Chicago. Tel.,Wabaah819B. Registered cable address, Florrlew, Chicago. Entered aa second class matter Deo. , at the post-office at Ohl- cacro, under the Act of March Subscription price, $ a year. To Canada, $; to Europe. $ AdrertlslnK rates quoted on request. Only strictly trade ad* Tertlsinff accepted. RESULTS. We give them. You get them. We both have them. Grow goed plants and you will not have to seek long or far for customers. There are indications this trade may with confidence look forward to an ex- (iellent Chriatmas. Some store fixtures are display cases and some are merchandise closets. Have your store equipped to help you sell. Don 't knock. The knocker betrays the fact that he measures himself by his competitor, whom he thereby concedes to set the standard. Advertisements of American-grown longiflorum bulbs are beginning to appear in The Review, usually in the Pacific Coast Department. How large the scale of some growers' operations has become is displayed by the orders of two Chicago interests for a new rose, which total 200,000 plants. No standard is so high as the simple one of service. No high-flown terms of vague meaning can win the patronage that comes as the result of earnest work well done. Nothing is so false a delusion as a profit on the ledger with a large amount in accounts receivable outstanding. You cannot pay dividends with money in some one's else pocketbook. The tax of 1 cent for each 25 cents or fraction postage on parcel i)ost pack- ages was stricken from the tax revision bill by the Senate last week. If this action proves final, tliis vexation will end January 1, 1922. Your display window advertises your business whether you dress it or not. A jnussy window indicates a careless florist. A window unchanged from
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