. Busyman's Magazine, July-December 1907. along came the advertisingman to sow the seeds of dissatisfac-tion, and now we find safety razorsin use by thousands. Men were gra-dually impressed with the idea thatthey were behind the times and wereunnecessarily depriving themselves ofa source of comfort and years gone by these same menwho have been converted by thesafety razor were content to makelather for their faces in shavingmugs. After much laborious oscilla-tion of the brush they finally managed 126 THE BUSY MANS MAGAZINE to produce enough lather to covertheir faces. Now, havin
. Busyman's Magazine, July-December 1907. along came the advertisingman to sow the seeds of dissatisfac-tion, and now we find safety razorsin use by thousands. Men were gra-dually impressed with the idea thatthey were behind the times and wereunnecessarily depriving themselves ofa source of comfort and years gone by these same menwho have been converted by thesafety razor were content to makelather for their faces in shavingmugs. After much laborious oscilla-tion of the brush they finally managed 126 THE BUSY MANS MAGAZINE to produce enough lather to covertheir faces. Now, having learned thebeauties of the shaving stick, theymake lather on their faces instead ofin a mug. Breakfast cereal advertising hasrevolutionized our notions of diete-tics. The oatmeal porridge habit,brought over by the Scotch Presby-terians, has gradually developedthrough the medium of educationaladvertising into a universal cerealhabit, until now it is a generally ac-cepted fact that no breakfast is hy-gienic or complete that does not be-. Our parents were happy and contented if they could have one pair of shoes at a time. gin with a cereal food. After read-ing the seductive and persuasive ad-vertisements for a certain well knownsubstitute for coffee, the woman whois disturbed by frequent flutteringsand palpitations in the cardiac regionbecomes impressed with the notionthat she has a coffee heart, and itis this notion, multiplied and intensi-fied over and over again, that hasbuilt up an enterprise employing thousands of persons, which annuallydoes a business of many millions ofdollars. Time was when the ambitiousmusician was willing to go throughthe travail of daily practice on thepiano under the direction of an ex-pensive music master to acquire theart of extracting melody from the in-strument. Unless the clever and per-sistent advertising man is headed off,however, piano playing will soon be-come a lost art. The picture of apianola in front of the piano insteadof Paderewski gra
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