. The Kodak Salesman. PUBLISHED BY CANADIAM KODAK LIMITED TORONTO. CANADA OCTOBER1921. AN EXCLUSIVE FEATURE There is a feature exclusivelyassociated with a Kodak, a Graflex,a Brownie, or a Premo Camera thatis sometimes overlooked in makingthe sale. That feature is Kodakery. Every purchaser of an EastmanCamera is entitled to this monthlymagazine for a year without that is necessary is to get thename anil address on the dotted lineof the application blank that is apart of the camera manual. Dont overlook this when thesale is made. It is a favor that costsyou nothing hut a \ery li
. The Kodak Salesman. PUBLISHED BY CANADIAM KODAK LIMITED TORONTO. CANADA OCTOBER1921. AN EXCLUSIVE FEATURE There is a feature exclusivelyassociated with a Kodak, a Graflex,a Brownie, or a Premo Camera thatis sometimes overlooked in makingthe sale. That feature is Kodakery. Every purchaser of an EastmanCamera is entitled to this monthlymagazine for a year without that is necessary is to get thename anil address on the dotted lineof the application blank that is apart of the camera manual. Dont overlook this when thesale is made. It is a favor that costsyou nothing hut a \ery little twehe times through the yearthe customer will he reminded of\{)ur courtes\ The Parrot is the only birdwhich is noted for the wayit talks rather than for what tt says, —Penny IVhisile. To MY mind there are only three fund-amental principles in advertising: name-ly, to be honest, be sensible, be per-sistent. I say be honest because every advertiser should remember that advertisingdoesnt create value, it merely tells of value has to be in the article itself. Isay be
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