. Better fruit. Fruit-culture. both pinched and starved, glare with sluggish, sunken eyes at the prospect of fighting through the hungry mob for per- haps a bit of rotten fruit; watch that old gray-haired man, limping and lean- ing on his friendly cane as he hurries to join the scuffle; see those ragged, bare- foot children come romping as fast as their emaciated bodies and spindling- legs will let them toddle, in flocks of two and three, and more, from squalid. FINE COMMERCIAL DISPLAY OF APPLES FROM CALIFORNIA BY GARCIA, JACOBS & CO EARLS COURT, LONDON WILLIAM L, LOEFFEL President of Barn


. Better fruit. Fruit-culture. both pinched and starved, glare with sluggish, sunken eyes at the prospect of fighting through the hungry mob for per- haps a bit of rotten fruit; watch that old gray-haired man, limping and lean- ing on his friendly cane as he hurries to join the scuffle; see those ragged, bare- foot children come romping as fast as their emaciated bodies and spindling- legs will let them toddle, in flocks of two and three, and more, from squalid. FINE COMMERCIAL DISPLAY OF APPLES FROM CALIFORNIA BY GARCIA, JACOBS & CO EARLS COURT, LONDON WILLIAM L, LOEFFEL President of Barnett Bros. South Water Street, Chicago, Illinois lodgings, some to carry the bag or basket, others to fight their way into the throng, where the most promising luxuries in the way of food may be had; see all this 'and ask yourself soberly if you draw any conclusions that might result in a better plan of reaching the consumer. Obviously, we all want to get all we can for our products or our services, but I belie\ e we will be better off in the end to stop now and then and think of the other fellow, especially- the fellow who may be dov, n and out, hungry and unable to take care of himself. Mind you, I am not heading a crusade to distribute fruits through a charity bureau, but I hope to live to see the day when the masses will be able to procure good fruits at more moderate prices. I am optimistic enough to believe I shall see that happy state of affairs within a decade. ^ Editor Better Fruit: The May issue of "Better Fruit" to hand, and a magnificent issue it is. Its charm can hardly be approached, and surely not surpassed. But the chief value of this, as of the other issues I have seen, lies in the practical feature of its excellent articles, written as they are by writers who are pre-eminently fitted for the task. My appreciation of Pacific Coast enterprise, and my determination to have the best published on subjects of horticul- ture, led me to subscribe for a p


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