. Florists' review [microform]. Floriculture. What we would really like to do is, have you be our guest and take you around to see some of our houses. This ranee of Traendly & Schenck's, at Rowayton, Conn., for instance. It won't cost you a cent. On the other hand if you don't do it, it may cost you many dollars. The Hole in the Iron Frame Cost Argument jHE hole in the arsrument of the man who claims that our Iron Frame house costs too much, is that he puts too much emphasis on the cost of materials, and too little on what it costs to erect them. After years of keeping careful cost records


. Florists' review [microform]. Floriculture. What we would really like to do is, have you be our guest and take you around to see some of our houses. This ranee of Traendly & Schenck's, at Rowayton, Conn., for instance. It won't cost you a cent. On the other hand if you don't do it, it may cost you many dollars. The Hole in the Iron Frame Cost Argument jHE hole in the arsrument of the man who claims that our Iron Frame house costs too much, is that he puts too much emphasis on the cost of materials, and too little on what it costs to erect them. After years of keeping careful cost records, we know that it actually costs less to erect our Half Iron Frame house than it does any all-cypress one: and that the erection cost of our complete Iron Frame is less than it is on the Half Iron Frame. These things we know. The man who considers comparative costs of material and neglects comparative erection costs, leaves a hole in his argument for not buy- ing our complete Iron Frame house that is almost big enough to crawl through. The man who argues that "so and so is a good friend of mine, and even if his erice is a bit higher I am going to give im the business," is liable to wake up some day and find out that the best friend you can have in business is Mr. Value Received. If you want value received, then talk your next house over with us before you give out your order. Hiicn-iixfirs ^ CpntpariV* ^^tgfltUlT £ lEW YORK OFHCE 117IBm*>ar iOSTON omcE JalM NaacMk BM|.. 41 Faitral St. FACTOIT. EUaiETM, R. J. PMIUOEinilA IFFICE Pa«u. ISA mi Ckntairt Sta. Mention The Reylew when you Please note that these images are extracted from scanned page images that may have been digitally enhanced for readability - coloration and appearance of these illustrations may not perfectly resemble the original Chicago : Florists' Pub. Co


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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912