. Journal of electricity. if there isnt one in thehouse, I shall go out and shop for one. But you haveto make me think I need an electric heating pad. I 30 JOURNAL OF ELECTRICITY [Vol. XL âNo. 1 havent accepted the idea sufficiently yet to have itoccur to me by myself. BUT THE ELECTRICITY BILL is the stum-bling block, after all. There are very few people whodo not recognize that the various electric devices area real convenience. They would be glad to own oneâif only some kind friend would pay the cost of opera-tion. So great is the luxury of merely having to pressa button, that I doubt if the
. Journal of electricity. if there isnt one in thehouse, I shall go out and shop for one. But you haveto make me think I need an electric heating pad. I 30 JOURNAL OF ELECTRICITY [Vol. XL âNo. 1 havent accepted the idea sufficiently yet to have itoccur to me by myself. BUT THE ELECTRICITY BILL is the stum-bling block, after all. There are very few people whodo not recognize that the various electric devices area real convenience. They would be glad to own oneâif only some kind friend would pay the cost of opera-tion. So great is the luxury of merely having to pressa button, that I doubt if there are many who wouldhesitate at the original cost of the appliance â theproblem of the dealer is to convince the customer thathis wares are not too expensive to run. From mystandpoint as a customer, I should say that any factswhich would show me that it actually cost less to runan electric washing machine than to hire a Swedishgirl to do the wash would be the most persuasive of MAKE YOUR GIFTSLECTRICAL T THEM AT. An effective advertisement by a San Francisco firm selling arguments. I should appreciate having everyobject in the store marked in terms of its cost of opera-tion, comparative cost with methods other than elec-tricalâand lastly, its actual price. However, I shouldwant to know that the statements were actual facts. THREE CENTS AN HOUR makes attractivereading on an electric heater, but after a customer hasheard the statement in more than one town, I have anidea he begins to wonder as I did whether the elec-tricity rates are the same in both. Most people areskeptics on the subject of how much it costs to runelectric devices. The dealer says three cents an hour,but you have an idea he got that out of a book andthat it doesnt refer to electricity as priced in yourtown. There is always someone on your block whohas tried it and whose bills ran way up. Now I dont know how the cost per hour is fig-ured upâmaybe it is gotten out of a price catalogueand maybe it is actuall
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