. Florists' review [microform]. Floriculture. ^iidt 164 TREMONT ST., BOSTON N«kt u Kaitk'c T1iMlr» mmmmmmmmmm rkw* 0>ior4 1110 i^ 2*014 MMMMMMMMMMMM Originally Four Times This Size. in the department stores. Last year a few of them took a hand in the game and did quite well—the person who chooses dyed magnolia leaves and cloth roses to express his sentiment no doubt loses no part of that sentiment through frequenting the bargain basement. But Memorial day for a long time to come will afford one of the best op- portunities of the year for the florist who is in touch and tune with modern merc
. Florists' review [microform]. Floriculture. ^iidt 164 TREMONT ST., BOSTON N«kt u Kaitk'c T1iMlr» mmmmmmmmmm rkw* 0>ior4 1110 i^ 2*014 MMMMMMMMMMMM Originally Four Times This Size. in the department stores. Last year a few of them took a hand in the game and did quite well—the person who chooses dyed magnolia leaves and cloth roses to express his sentiment no doubt loses no part of that sentiment through frequenting the bargain basement. But Memorial day for a long time to come will afford one of the best op- portunities of the year for the florist who is in touch and tune with modern merchandising methods; The sentimental appeal of the idea is strong. The custom already is well estab- lished. The volume of business already being done provides a flne foundation on which to build. Specialties for the day have been de- veloped that provide the basis for ad- vertising. There is the possibility of taking or- ders in advance and working up stock ahead of the time designated for de- livery. It is an annual event of unlimited possibilities for the resourceful retailer who remembers that we take out of a business just about in proportion to what we put into it—in intelligent effort. ORIGIN OF MEMORIAL DAT. Florists, especially those who deal with the public, are coming to recog- nize that the more they know about the origin and purposes of the special uses of flowers, the better it is for them in their business. Therefore many will be interested in the story of Memorial day. It is as follows: "Before the close of the Civil war, May 30 was thus celebrated in several of the southern states; in the north there was no fixed day commonly cele- brated until 1868, when (May 5) Com- mander-in-Chief John A. Logan, of the Grand Army of the Republic, issued a general order designating May 30, 1868, 'for the purpose of strewing with flow- ers or otherwise decorating the graves of comrades who died in defense of their country during the late rebel- lion;' Lo^an did this '
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
