. Hardware merchandising March-June 1917. he profit only amounted to about twentycents. I sent it out. Of course, it costme almost twenty cents to do it. This,of course, was an unusual case. Butsome day that fellow is going to need anew set of tires, and some day when heis coming out of that front gate he isKoing to remember that it was a sortof decent thing for that hardwareman tohurry out here with five gallons of gas,and the chances are that Ill get a chanceto supply those tires. That is my idea,anyway. I look after these people whoneed a little service, and I guess that ithas paid me and w
. Hardware merchandising March-June 1917. he profit only amounted to about twentycents. I sent it out. Of course, it costme almost twenty cents to do it. This,of course, was an unusual case. Butsome day that fellow is going to need anew set of tires, and some day when heis coming out of that front gate he isKoing to remember that it was a sortof decent thing for that hardwareman tohurry out here with five gallons of gas,and the chances are that Ill get a chanceto supply those tires. That is my idea,anyway. I look after these people whoneed a little service, and I guess that ithas paid me and will go on paying the Line Before the PublicMr. Bailey displays accessories in asilent salesman that has a prominentplace in his store. A customer enteringthe store is immediately confronted withthese goods, and if customers are carowners they are pretty sure to be inter-ested. They may not buy at the it has been Mr. Baileys experiencethat they will often phone in for some-thing they have seen in the store at Exterior view of hardware store of C. G. Bailey, -1958 Queen St. E., Toronto. users in this section, calling their atten-tion to the accessory department of thestore. The list is drawn from the Gov-ernment list of car owners right in thissection, so it is live material to workwith, and we have found in the pastthat these circulars actually do bring re-sults. Service That Should and Does PayAnother thing we try to give is a ser-vice that will make friends for the instance, the other day I got a callfrom a man out about two miles. Hiscar had stuck going out the front gate,dry as a last years acorn; nobody elsewould take the stuff out to him, because The line is in this way kept constantlybefore the customer. Accessories arefrequently displayed in the show win-dow. It is moreover kept fairly promin-ently before the passing motorist. Onthe top of the brightly painted gasolinepump is a vigorous little weather vanearrow, that is inscribed
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