Liverpool, Merseyside, UK 6th December, 2015. The Medicash Santa Dash course starts and finishes in Liverpool city centre with a 5K route beginning at the Santa Dash on Canada Boulevard in front of the Liver Buildings. It finishes in front of the Town Hall at Castle Street. Organisers of the Liverpool Santa Dash had said that they may drop the charity run due to rising council fees, with the event co-ordinators BTR Liverpool paying Liverpool City Council more than £17,000 to stage this year's race. Credit: Cernan Elias/Alamy Live News
The Medicash Santa Dash Liverpool 2015 takes place on Sunday, 6 December – and organisers BTR Liverpool are hoping to attract 10,000 Santas. Liverpool earned the World Santa Challenge title last year when 8,846 Santas took part – making it the world’s biggest festive fun run. Las Vegas had held the title since 2011. Sue Weir, Chief Executive of Medicash, commented: “We are delighted to be supporting the world’s largest festive fun run and really hope the race succeeds in its aim of attracting over 10,000 Santas. It’s a great opportunity to get into the festive spirit early and encourage healthy activity in the city. “Medicash aims to improve health and wellbeing and this event encourages Liverpool City Region to take a proactive approach to fitness while having fun. It’s a great opportunity for us to get active, have fun and raise money for charity.” Title sponsors Medicash are one of the oldest and most established healthcare cash plan providers in the UK with over 180,000 corporate and individual policy holders. Medicash, formerly known as The Penny in the Pound Fund, has been a core part of the city since it was first established in 1871. The route takes Santas through the city centre, before they enjoy a festive grandstand finish outside Liverpool Town Hall. The event is open to all and attracts individuals; families; charity runners; and corporate The Medicash Santa Dash Liverpool is organised by BTR Liverpool, the leading independent organisation for creating, managing and delivering headline race events in Liverpool City Region. Its growing portfolio includes the Vitality Liverpool Half Marathon, Tour of Merseyside, Tunnel 10K and award-winning Wirral Half Marathon/10K. The official charity partners are Radio City’s Cash For Kids; Claire House Children’s Hospice; Everton in the Community; Jospice; and Roy Castle Lung Cancer Foundation – who are the five BTR Footsteps Fundraisers charities.
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